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The Retired Teacher Who Doubled Her Price and Tripled Her Sales
Posted inConsulting Getting Started Mindset

The Retired Teacher Who Doubled Her Price and Tripled Her Sales

The Retired Teacher Who Doubled Her Price and Tripled Her Sales Margaret spent 32 years as a high school English teacher in Portland. After retirement, she decided to offer online…
Posted by Bob Moore May 12, 2026
The Pricing Mistake That’s Costing You Sales (And How to Fix It in 5 Minutes)
Posted inPricing Product Positioning

The Pricing Mistake That’s Costing You Sales (And How to Fix It in 5 Minutes)

The $27 Product That Sold Zero Copies (And What It Taught Me About Pricing) Here's a painful story about pricing gone wrong: A retired CPA created an incredible spreadsheet system…
Posted by Bob Moore May 6, 2026
How to Price Your Consulting Services (Without Undercharging or Scaring Clients Away)
Posted inConsulting Optimization Pricing

How to Price Your Consulting Services (Without Undercharging or Scaring Clients Away)

You have no idea what to charge. $100/hour feels too low. $300/hour feels scary. So you throw out a number and hope they say yes. Here's the framework for pricing…
Posted by Bob Moore March 12, 2026
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