The 11pm Email: How Storytelling Makes Your Emails Worth Reading
The Email That Changed Everything (Sent at 11:03pm on a Tuesday) Illustrative example: Margaret, and the people in her email, are a hypothetical example used to…
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Why an Email List Beats a Social Media Following
Why an Email List Beats a Social Media Following A Tale of Two Retirees Illustrative example: Gary and Susan are hypothetical examples, not real people. We…
Read the guideWhy an Email List Is the Most Dependable Asset You Can Build
Why an Email List Is the Most Dependable Asset You Can Build The Retired Insurance Agent Who Lost Everything in 48 Hours (Then Rebuilt in 90…
Read the guideThe “Give It Away” Paradox: Why Generosity Builds Trust
The "Give It Away" Paradox: Why Generosity Builds Trust The Retired CPA Who "Gave Away the Farm" Illustrative example: Richard is a hypothetical example used to…
Read the guideWhy a Small, Engaged List Beats a Big, Cold One
Why a Small, Engaged List Beats a Big, Cold One Illustrative example: Janet and Robert are a hypothetical example used to explain the idea, not a…
Read the guideA Common Pricing Mistake (and a 5-Minute Fix)
A Common Pricing Mistake (and a 5-Minute Fix) Here's an example of pricing gone wrong: Illustrative example: The retired CPA in this story is a hypothetical…
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Why Your First 100 Subscribers Matter More Than 10,000 Followers
The Asset You Own vs. The Audience You Rent Let me ask you a question: What would happen to your business if Facebook shut down tomorrow?…
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How to Price Your Consulting Services (Without Undercharging or Scaring Clients Away)
You have no idea what to charge. One number feels too low. Another feels scary. So you throw out a number and hope they say yes.…
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